Advertises use (and abuse?) Amish name
July 31st, 2012
Apparently there is a proliferation of products nationwide that use Amish in their name but actually have no connections to the Amish. The trend of using the Amish in marketing efforts reflects our culture’s desire to return to a simpler, more sustainable life, says David Weaver-Zercher, professor of American religion, in a July 30 Pittsburgh Post Gazette story.
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