by MU Instructional Designers
June 15, 2022
8-10 min read
The video above highlights how instructional videos can enhance student learning and engagement. An effective instructional video has a very specific purpose and audience. Consider these questions:
- Is my intended audience all students in the course or a specific subset (e.g. students working on a particular project, students who need remediation)?
- Is my intended audience students who are familiar with some of the content (e.g. already completed assigned reading) or who haven’t had any exposure to it yet (e.g. a chapter introduction)?
- Is my purpose to model a process (e.g. walking through a tutorial)?
- Is my purpose to present facts about a topic (e.g. direct instruction)?
- Is my purpose to present my ideas or personal experiences (e.g. narrative lectures, testimonials, etc.)
- Instructional Videos Resources Padlet – Provides tips and tools for creating instructional videos.
- Annotated Bibliography – A collection of research on the topic of instructional videos.
- Create a Video (from ITS Blog) – Nuts and bolts for pre-production, production, and post-production stages of creating a video.
Derbiszewska, K. M., & Tucker-Smith, T. N. (2020). Supercharge your professional learning: 40 concrete strategies that improve adult learning. Wakefield, MA: CAST Publishing.
Guo, P., Kim, J., & Rubin, R. (2014). How video production affects student engagement: An empirical study of MOOC videos. Association for Computing Machinery. doi: http://dx.doi.org/10.1145/2556325.2566239