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Archive for the 'Marketing' Category

Marketing students gain real life experience creating and publishing a print ad

Thursday, November 4th, 2010

There is nothing like real life experience when it comes to learning about how to work collaboratively with a client, as well as other students. Last fall, Messiah College Associate Professor in Marketing David Hagenbuch challenged his Consumer Behavior class with a service-learning project in which they were asked to work collaboratively with a non-profit organization to develop an advertisement.