With sites such as Twitter, Facebook and Instagram developing faster than ever, society can no longer ignore how social media saturates our daily lives. When considering this social media phenomenon on a college campus, the shift from face-to-face communication to screen-mediated communication is revolutionizing the way college administrators engage with students—from their first campus visit to graduation day.
“The interaction between Messiah College and its students that takes place on social media is extremely important to the life of the institution. Students are able to have a voice because of the transparency and two-way communication that is created by social media and feel like a valued part of the life at the college,” says Ethan Eshbach ’14.
The admissions office has noticed a trend in high school students that visit Messiah’s campus. “Social media is popular and pervasive with high school students. With social media and mobile devices, they are always ‘on,’” says John Chopka, vice president for enrollment management. “While it has become a preferred way to communicate with friends, organizations like ours need permission to enter that world.” (more…)