A large part of my responsibilities as assistant director of public relations at Messiah is coordinating our media relations efforts. A significant portion of that work is devoted to helping various groups on campus promote their events — lectures, concerts, performances, etc.
Messiah hosts a lot of concerts each semester: at least one a week and then two or three bigger name shows on select weekends. I am finding that it is getting more and more challenging to locate any meaningful information about the bands and performers.
I just got off the phone with a publicist who took exception to my frustration that the band she represents has very little useful information available online. Like no biography for instance. Or downloadable photo that I can include with the news release. But, they sure have a spiffy MySpace site where I can listen, listen, listen to their songs and read all their crazed teenage fans gushing about how “awesome” they are. Yippee.
A few weeks ago, I was working on text for a series of concerts, and the only thing I could find about a particular performer was a list of what foods he liked and didn’t liked. Helpful.
Why are these new artists desiring to live in obscurity? I mean, really. If you’re trying to break into the popular music scene, wouldn’t you want people (fans, publicists, journalists alike) to easily access everything they might want or need to know about you? Not too many of them truly care whether you like Twizzlers or not, but, if they’re like me, they would probably like to know the names of the people in your band, when and where you got started, how many albums you’ve released, what the critics are saying about you and your music, and where you get your inspiration.
Ok…that’s enough ranting for now. I do feel better though. And, while I was typing this, the publicist sent a photo I can use with my news release. Great. Back to work.